Research and planning Advert

This is the image I am going to use as my advert, this is an interesting advert because not that much is going on, the font in the top right hand corner overpowers the picture as you can get an abstract way of looking at the picture so the heading is like a message subconsciously all watching over him. so he feels like he will forever be in darkness,there is only one person used in the advert, most adverts use a range of different characters to often give away a company or brand identity, use of different characters are often used to give the audience a range of different messages, for example their might be a humorous character and then then there might be an actual customer used to show the impact that the product has on the audience.However with my advert i used just myself to indicate that i am the main focus of the advert  so when audiences watch my music video and have a look at my digipak they see that I am the main focus of the video.

  I think that the advert links to the music video in the sense that you can gather the same connotations and themes, which is alone, evil, depressed, lonely, miserable and isolated. Both the advert and Music videos show this the digipak also links to the advert and music videos but the digipak displays a wider range of emotion and gives us a wider range of connotations. For example there is one picture in my digipak where I am happy and there is another picture where I am using an iconic rock hand sign, the iconic sign connotes that the music video is genre,I used  a picture of me being happy because it shows the change of emotion and tone of the narrative, for example the character starts off happy and ends up becoming angry and isolated. there were images used in my digipak that also sticks to that tone and narrative, their were pictures of me smashing up my guitar,v which symbols the aggression felt by my character, a guitar is a common rock genre convention so I decided to use both conventional and unconventional features of rock to indicate that the music and artist has different ways of expressing themselves.It is almost like their music is a piece of art in the sense that you are trying to create a picture, but their are different ways of expressing and showing that picture

The use of uniform suggests the character is in a working environment, and the fact that he is distressed suggests that even normal working people have their bad times, the interesting thing about this advert is that it very unconventional, most adverts seem to be very colourful and vibrant, this is too entertain and attract the audience, as the audience likes to see bright colours as it makes the advert/poster seem lively.I deliberately decided to use a dark dull image for my advert, this advert is used to attract audience who may be seen as a social outcast and or have personal issues. another thing that makes my advert non conventional is the clothing within the advert, most adverts either have informal clothing, which is often used to make the advert have a more relaxed humorous tone to their advert, whereas I decide to use formal which suggests that the advert serious.

Research and planning Crew list

These are two members of my group, to the left we have Florentine  who played the female band member within my music video, and to the right we have Tevin who played the drummer in my music video.




This is another member used within my video production, his name is Kaheem and he played one of the friends/Bullies.

 

This is the final member i used in my music video production his name is Piotrek and he was the other friend/bully.




This is me ( Tyrell) I play the main Character and director of the Music video

Main task-Focus group

this is my focus group, They gave me good  feedback regarding my  music video

Research and planning- Music video theories

Andrew Goodwin Theory-Andrew Goodwin’s 6 Features of Music Videos

1. Music videos demonstrate genre characteristics.
   (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    [this is also known as iconography]
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
   (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, TV programmes, other music videos etc).

My music video related to some parts of Andrew Goodwin's theory in the sense that the narrative often links to the lyrics and the beat of the song. The visuals also relate to the music as well as the visuals.Another way in which my music video links to Andrew Goodwin’s theory is that my music video demonstrates basic genre characteristics. for example I use Tone such as my form of basic genre conventions

Laura Mulvey Theory- Laura Mulvey is responsible for coming up with the male gaze, The Male gaze is a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.My music video contrasts the male gaze theory as their isn't over sexualisation within the video and in fact there is no representation of women as the only female used in my music video was a band member in my music video. and the women used in my music video is band leader which connotes that she has some power.

Research and Planning -180 degree rule and match on action

The 180 degree rule is a basic guideline regarding the onscreen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping The 180 degree rule is a basic guideline regarding the onscreen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of the axis for every shot in the scene. The first character will always be frame right of the second character, who is always frame left of the first.

Match on action is a technique of filming used in many sorts of films, it consists of connecting 2 shots together in which a character finishes of an action in the second shot that was started in the first one, for example walking through a door in which he opens the door being filmed from behind then the clip cuts to him walking through from the other one.

the camera on one side of the axis for every shot in the scene. The first character will always be frame right of the second character, who is always frame left of the first.

Construction

Research and planning- Shotlist

Type of shot	Reason/description
First shot Close up	I have a band, there are close-ups of the band to give the audience another focus feature throughout the song
Second shot midshot	this shot was used to highlight that the environment isn't the main focus but instead the main character, it shows us a little bit of how the character feels and shows his point of view in the sense he is bored and tired in the scene
Third shot long shot/ two shot	This is showing everyone in the shot, it is always showing all the character's point of view and also giving a connotation that life for the character is like a long empty pathway.
Fourth shot wide shot/weather shot	This shot was used to emphasise the mise en scene which is that the character is in a playground but he is by himself, it outlines the themes of loneliness and isolation. this shot was also a weather shot as you can see that it is raining, which sets the tone of the production in the sense that rain is often used when a situation or person is depressed or upset.
Fifth shot Long shot	Another long shot was used to show the journey towards friendship and moving away from isolation and  “ becoming  numb”
Sixth shot Close up shot	Another close up shot of the band to break up the main storyline and showcase the tiny performance element of the music video.
Seventh shot Mid shot	A mid shot is being used to show how everyone is on the inside but the main character is on the outside.
Eighth shot Point of view shot	Used to show how the character feels when entering the room, will he be welcomed? What will people think/ it leaves the character aware of his surroundings but also makes him intrigued.
ninth shot over the shoulder shot	This shot helps to establish the position of each person, and get the feel of looking at one person from the other's point of view.
Tenth shot Medium close up	It focuses on all the characters however it doesn’t indicate that there is a main focus within the scene.
Eleventh shot Long shot (camera angle tilted)	This was a long shot but the angle of the shot was tilted, this is showing the climax built up within the scene. As we can see everything within the shot and we can see how the character goes from calm to aggressive.
Twelfth shot Close up	The setting has changed however the close up enables us to focus solely on the state and facial expression of the main character.
Thirteenth shot Extreme close up	Like the twelfth shot the extreme shot is used to also show the facial expression and feeling of the character, but the close up can also be used to help the audience empathise with the character, they’re so close him it feels like they are him, and they are going through everything the main character is going through.
Fourthteenth shot close up shot	You can see that a point of view shot is being used to show the solution that the character has come to.

Type of shot	Reason/description
Fifth teeth shot Low angle shot	The low angle shot was used to exaggerate the building used within the suicide plot, it makes the building seem very high up, essentially it is supposed to add an element of fear to my music video
Sixteenth shot Close up	Again another shot used to break up the main story line and focus on the band. It is also used to show to show the different types of music videos used such as performance videos and narrative based video.
Seventeenth shot Close-up	Shot of me unconscious, highlights the new state and new environment my character ends up it.
Eighteenth shot Long shot	The same shot as the fifth shot, but the reverse effect is used to challenge the time frame, rather than having all my shots running in order the reverse scenes indicate that the video contains a flashback.
Nineteenth shot Wide shot/weather shot	Same as the third shot and like the eighteenth shot, it is also used to challenge the typical time frame; it essentially continues showing the flashback within the music video.
Twentieth shot Close up	It shows the character waking up in the new environment, almost like the character has recovered from a coma.
Twenty-first shot Worms eye view	Showing the character risking his life from a high setting, it is showing the, it is clear he is contemplating suicide as there was the conventional high building being used.
Twenty second shot Close-up	It shows the character waking up from his state, it indicates that he maybe jumped and he has recovered from it.
Twenty Third shot	He wakes up in the classroom; this indicates that the whole video is a dream.