Research and planning- Music video theories

Andrew Goodwin Theory-Andrew Goodwin’s 6 Features of Music Videos

1. Music videos demonstrate genre characteristics.
   (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    [this is also known as iconography]
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
   (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, TV programmes, other music videos etc).

My music video related to some parts of Andrew Goodwin's theory in the sense that the narrative often links to the lyrics and the beat of the song. The visuals also relate to the music as well as the visuals.Another way in which my music video links to Andrew Goodwin’s theory is that my music video demonstrates basic genre characteristics. for example I use Tone such as my form of basic genre conventions

Laura Mulvey Theory- Laura Mulvey is responsible for coming up with the male gaze, The Male gaze is a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.My music video contrasts the male gaze theory as their isn't over sexualisation within the video and in fact there is no representation of women as the only female used in my music video was a band member in my music video. and the women used in my music video is band leader which connotes that she has some power.