Wednesday, 2 July 2014

Research and Planning

Music Video Analysis



Narrative theories: in this video we cant really use Propp's theory in this video as there is the isn't 7 base characters in this video for us to apply Propp's theory to this particular video.

Todorov's theory also doesn't apply in the video as there isn't any stages being shown throughout the video, it is a group of random people lip synching in the video, for Todorov's theory to apply there would have to be the narrative stages shown clearly throughout the video which includes a new equilibrium and this video doesn't seem to have that.


 https://www.youtube.com/watch?v=DmeUuoxyt_E -


Camera Movement and camera shots- The camera movement throughout the video constantly varies, the camera would generally vary from zooming in and out, this lead to the video containing many different shots such as long shots and close ups which were used constantly throughout the video.

 Mise-en- scene -  the Mise-en scene changed throughout the whole song, there were no specific locations o characters used within the video, I think this was done to link to song title "Rock-star" and the fact that Rock-stars seem to always life a different experience in life the Mise en scene shows that by constantly using different settings such as being in a back garden of a mansion to being in the middle of a busy road, and the props varied as well.

Representations- there were different representations from the music video, different characters had different representations, some were shown to have a higher status than others, for example some characters had close ups which suggests that the audience should focus on those characters.


Sound- in terms of sound it varies to normal rock videos because you don't hear the typical aggressive sound and lyrics throughout the video instead you hear a more mellow approach to the song, so it seems like normal singing at times, this as done to show that being a "Rock-star"  is no different to being a hip hop star or a pop start or any other genre


Dominant ideologies-  the dominant ideology is that "Rock-stars" live this luxurious lifestyle, where they live in big expensive mansions, they get many women, and they are idolized by many fans. that is the dominant ideology throughout the video.

Genre- the genre of this music video is rock


music video director choice: Joe Hahn, I am choosing him because he has done a lot of music videos done by the artist who's song I'    
Linkin Park are an American rock band from California.  The band formed in 1996 and since then have seen many successes, including a multi-platinum selling debut album.  The band have sold over 50 million records worldwide and won two Grammy awards.  The band have a target audience of 15-25 year old males, interested in rock music.




Burn it Down is the first single which the band have released from their fifth and latest album, 'Living Things.' The video, as shown above was released on May 24th 2012.  The video begins with dark colours which appeal to a target audience who like rock music as dark colours have connotations of danger.  Special 'sci-fi' effects are then used when the 'sci-fi' style music begins, this creates a very modern feel to the video which immediately appeals to the young target audience and makes the video appear very impressive.  The band are wearing all black which is stereotypical of a rock band because black has connotations of danger and mystery.  A freeze frame and slow motion is later used of an image of the band on fire, fire also has connotations of danger which appeals to Linkin Park's target audience, the slow motion creates an extremely dramatic effect which works well with the song.  

The bands website was used to promote the album as shown below, which includes; photos of the band,  a link to buy the album, a track list for the album, the bands blog, a shop to buy band merchandise, videos and the album artwork.  The website is very simplistic, with a grey background and darker colours used for the menu.  This style appeals to the bands young, male target audience who are in to rock music.





Camera movement- the camera seems to move around in a circle and there is a close up of the ban the camera zooms in and out throughout the video, the camera does an extreme closeup on the band members specifically when they are singing or when they are playing an instrument and the beat is very clearly heard.


Editing-from the video i can see that as the chorus is introduced the each band member is slowly being possessed and as the chorus is played they released whatever they have possessed,, this is a editing technique which is called cutting to the beat which is used to make the lyrics relate to the song and for the lyrics to tell a story.


Sound- there is a constant pattern throughout this video regarding sound which is that there is normal singing or the sound is normal mellow and fairly quiet however as soon as the chorus is introduced there seems to be screaming and shouting throughout the chorus and the sound is generally more loud and aggressive, which is conventional for a rock video.


Mise-en-scene- throughout the video is in a room and in particular they are in a black circle, the mise en scene  there were blue and orange streaks of light and at times they ere flames which connotes that there was a fire being created from the band.


Dominant ideology- the dominant ideology from this seems to be that rock-stars produce this aggressive, passionate music which is as hot and deadly as a fire, both visually in this video and metaphorically, the basic ideology could be that rock music is hotter than other music genre's






production schedule: November 24th 2014- storyboard.
                                  November 27th  2014- discuss opening scene
        


                                  December 1st 2014- think about potential actors for my video productions






Locations List







I have decided to shoot the first part of my music video in a classroom as it is as it is a place where you focus and do work, this is what will happen before I go into a dream.







This was supposed to be a location that I used another social convention in my video, this will be used as a place to hang out, the characters will sit here and talk for a bit before going indoors, character is beside them, this is another clear that the main character feels isolated  










I am using the hallway as one of my settings, this can be seen as pathway which separates the social and the antisocial in the sense that in the hallway you will see two people talking why one person is being left out.










As characters come indoors they will sit around this table and they will engage in  a quick conversation, whilst one character will be isolated











After the quick conversation there will be a game or cards around this table, and one of the characters will continued to be left out, he gets frustrated and leaves, this is a perfect location  to indicate how someone can be isolated as the common room is a place where many people go and hang out.










Actors list : myself ( Tyrell) ,Piotrek, Kaheem, Lemar.


Shotlist-


first scene- establishing shot/midshot- in the first scene I am in the class room and we can see the classroom and everything is scene within the background, I go to sleep and I have a dream and within my dream I'm on top of a ledge.





second scene-closeup/long shot- as I'm leaving class, I see my "friends" I run to try and catch up to them I do but they fail to acknowledge me much to my annoyance.




third scene- long shot the frustration of people failing to acknowledge me had me walking through the rain depressed.




fourth scene- mid shot- I opened the door heading to the common room.






fifth scene- establishing shot- I am at the door of the common room, the establishing shot is used to capture the element and atmosphere of the common room, the different aspects in the common room is shown to show how everyone is normal but the main character isn't and is detached.




sixth scene- mid shot- this shot shows the point of view of the main character, and the shots also captured his facial expressions, which makes it clear how he feels about the situation.




seventh scene- long shot/closeup- in this scene there were two types of shots used, first of all there was a long shot used to connote that even though there is a person in the shot, he is still shown as far away and very distanced, a close up is then used to add intensity between the main character and the camera.












































                                                                                               

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