Thursday, 16 April 2015
Research and planning- Different categories of music videos
Narrative Based Videos
A narrative based video is a video that is solely based on the narrative and not the performance or shots used within the video, this type of music video is often used in songs from films and contain scenes used from the film. an example of a narrative based music video is "It Will Rain" from Bruno Mars, this is a music video from twilight and it contains scenes from twilight.
Performance Based Videos
Performance based videos contains the artist/band performing to the camera, the aim of the video is to focus on the artist and portray them in a particular way, performance based videos can include recording an artist as they perform live with the aim of promoting the artist in manner that is not captured in the recording, such as capturing the energy and enthusiasm of live fans. an example of a
performance based video is "Walk this way" by RUN-DMC. .at the very start of the music video you can see the band on stage ready to perform to the audience , so right from the very start the artist wants the audience to focus on the band and nothing else, they are also clarifying that the music video is performance based from the very beginning.
Concept based videos
Concept based music videos, concept based videos are often unusual as they don't always relate to one concept Another example of a concept based music video could be Tinnie Tempah's music video for his rap song 'Pass Out' which was released in the year 2010. This music video can be classified as a concept based video as the choreography, song title and setting of this music video do not relate to the theme of 'Passing Out', the concept of this videos is partying to the point that you pass out as an oppose to passing out from perhaps getting attacked etc.
Monday, 13 April 2015
Construction- Digipak Images.
This is my digipak images, I decided to keep the theme of my pictures the same but change the camera quality, this is done to give the audience mixed messages within the music video and digipak, as you can see there are some pictures that are more blurry than others that is done to connote the theme of feeling numb, its suggesting that the character isn't really around, and the pictures where he is smashing the guitar connotes the anger, rage and aggression often used within rock music essentially I want to represent the song as to how I feel in real life at times so isolated and aggressive, this is how I would want customers to view the song.
I use basic conventions like the two finger pose within the picture, and the use of an instument these conventions are also used to give that sense of realism and relatability within my digipak this will attract the typical crowd as they are used to seeing a stuff that they are used to, its a comfort zone for them.
the digipak is attractive to the audience because the themes of the pictures are the same but the way in which the themes are represented are all different so it ultimately allows the audience to think more, the blurry pictures will leave the audience intrigued as to why the pictures are blurry?, is it trying to suggest something?, why is he alone in every picture?, what does this digipak suggest about rock music? this is what I am aiming to make the do.
The main image of this digipak is a robot who seems to have the ability to fly. the band has there name at the top of the digipak, this was done to make it clear to the audience who the brand are, the broken letters indicate that the brand is quite aggressive, the image also seems very abstract and graphic almost like the robot is out of computer video game this is appealing for the target audience who are teenagers.
one common thing that is used in all of the images is robots with wings, I think there a message trying to be said by linkin park, which is that this abstract aggressive character is flying in life, this could mirror linkin park's success within the rock and it can relate to how the rock industry is potentially seen as well.
on each pane of the digipak the background looks very urban and gritty, this features a lot in their videos as they often use an urban setting within their music video.
The second digipak I will be analyzing is "nevermind" by nirvana, the first image is a baby under water trying to grab the money. this could be dabbling on the idea that there is economical inequality as they are showing a child that is seemingly killing himself just to strengthen his financial position. the target audience for this genre would be male Americans as they use a dollar and the gender of the baby is male which is an american convention within america.
the water indicates that normal people are drowning because of financial struggle that is trying to be highlighted through the digipak, the water being used reflects the attitude of the band in the sense that the water is calm but it is depressing as the child is drowning, which is that we're all sinking and there is nothing we can do so " nevermind" and this is how the name may have come across name of the album.
The image on the left however completely contrasts the the image of the right,the image on the left is a monkey is fire about to explode fire and water are complete contrasts to each other, this could reflect the different personalities throughout the group, whereas some of them have a every calm view of life, perhaps life for others is like a dynamite there just waiting to explode.
this complete contrast is also a signal of their music, they had their cool relaxed style of music and then there are other times where they express their music in an aggressive manner.
This will be the final digipak that I am analysing, this digipak is called "The Long Road" in this digipak you can see that the background is dark and there is a long pathway, there is sunlight at the of the road so what this suggests is that life is generally heading in a dark depressing direction but there is hope at the end of road.
the brand name is placed in the light and dark, so it suggests that the band has a mixture of both light and dark in their music and it can also represent the contrast within personality so maybe some members of the band have a darker more depressing outlook on life and some members are positive and can see the light in any person or situation no matter how dark or depressing they are.
I think the target audience for this digipak would be teenagers as they often have the most contrast in personality, I think that it can also link to gothic people as this digipak is quite dark depressing and unique this is how gothic people appear to the outer world, like this path they are also outcasts to society.
Research and Planning-Intertextuality
Definition- the interrelationship between
texts, especially
works of literature; the way that similar or related texts influence, reflect,
or differ from each other
In my music video there are no real signs of intertextuality, as I wanted it to make my character stand out, by using no intertextuality in my video I have essentially made my music video production have its own form of uniqueness.
Another example of a video that contains intertextuality is the video "The kill" by thirty seconds to
mars. where parts of the video has references to the horror movie " The shining" and they use the same storyline from the film and from the music video.
Sunday, 12 April 2015
Research and Planning Genre
Genre- The genre of my music video is rock music, rock music was a genre that originated in the united states in the 1950s and was developed in the UK in the 1960s, I have used many conventions which indicate the genre for example I have used a drum which is a basic rock music convention.
By the late 1960s, a number of identifiable rock music sub genres had emerged, including hybrids like blues rock, folk rock country rock and jazz rock fusion, many of which contributed to the development of psychedelic rock rock influenced by the counter cultural psychedelic scene.
I gained ideas from other rock videos such as Rock star from Nickelback and the song burn it down produced by Linkin park,I decided to use an Linkin park song as they often have aggressive music which relates to rock.
I have decided to use facial expression and aggressive themes to entertain the audience, as I think the audience will engage in the music video.
I will now have some pictures which represent the genre of rock.
By the late 1960s, a number of identifiable rock music sub genres had emerged, including hybrids like blues rock, folk rock country rock and jazz rock fusion, many of which contributed to the development of psychedelic rock rock influenced by the counter cultural psychedelic scene.
I have decided to use facial expression and aggressive themes to entertain the audience, as I think the audience will engage in the music video.
I will now have some pictures which represent the genre of rock.
Friday, 10 April 2015
Research and planning- research into industry
The music industry consists of the companies and individuals that make money by creating and selling music , there are many people who make up the music industry are musicians, companies who create and sell the recorded music videos, for example music publishers, producers, recording studios, engineers, record labels, performance rights organizations, and the ones who present live performances such s booking agents, promoters, music venues, road crews, people who assist musicians also consist the music industry. Examples of these people would be talent managers, business managers and entertainment lawyers. Broadcasters are very important members of the music industry, the people who broadcast music is satellite, internet and radio.
The Music industry formed in the middle of the 20th century, when records had supplanted sheet music as the largest player in the music business, a large majority of this market for recorded music is controlled by three major corporate labels: the French-owned Universal Music Group , the Japanese-owned Sony Music Entertainment,and the US-owned Warner Music Group . Labels outside of these three major labels are referred to as inderpendent lebel . The largest portion of the live music market is controlled by Live Nation , the largest promoter and music venue owner. Live Nation is a former subsidiary of iHeartmedia INC which is the largest owner of radio stations in the United States. Creative Artists Agency is a large talent management and booking company.
However there has been drastic changes since the advert of widespread digital distribution of music.
Sales statistics
Digital album volume sales growth in 2014
According to IFPI, the Digital album volume sales growth in 2011.
|
Country
|
Percentage
|
|
US
|
+19%
|
|
UK
|
+27%
|
|
France
|
+23%
|
|
Global (est)
|
+23%
|
Total revenue by year
Global trade revenue according to the IFPI.
|
Year
|
Revenue
|
Change
|
Notes
|
|
2005
|
$20.7 billion
|
-3%
| |
|
2006
|
$19.6 billion
|
-5%
| |
|
2007
|
$18.8 billion
|
-4%
| |
|
2008
|
$18.4 billion
|
-8%
| |
|
2009
|
$17.4 billion
|
-5%
| |
|
2010
|
$16.8 billion
|
-8.4%
| |
|
2011
|
$16.2 billion
|
-3%
|
(Includes sync revenues)
|
|
2012
|
$16.5 billion
|
+0.3%
| |
|
2013
|
$15 billion
|
-3.9%
|
Research and planning- production schedule
Production Schedule
plan
|
Reasons
|
Due Date
|
Initial ideas for music video
(Creating a narrative
|
You need to decide what type of music video you want, having initial
ideas help us to create a good music video
|
October 13th 2014
|
Decision on genre
|
Most music videos have a specific genre, deciding a genre helped me
decide how I want my music video to be filmed and what conventions are used
within my music video.
|
October 14th 2014
|
Decisions on Locations
|
I need to know where I want to film my music video as the setting has
help to develop the narrative of my music video, I decided to film in a
school.
|
October 16th 2014
|
Storyboard
|
Once I have created a narrative
for my music video, I create a storyboard so I can have a visual idea on how I
want my music video to look like and how I want it edited.
|
November 3rd 2014
|
Discuss actors
|
I need to know who I want in my music video as actors.
|
November 5th 2014
|
| discuss opening scene |
I discussed my opening scene because I needed to start piecing
together my music video and I needed to have clarity on how I wanted the
opening scene to be structured.
|
November 10th 2014
|
|
plan
|
Reasons
|
Due Date
|
|
Film opening scene
|
I needed to film my film opening set so I could start of my narrative
idea. I filmed my music video opening in the way I wanted so it was a
successful attempt.
|
December 15th 2014
|
|
Finish filming music video
|
I finished filming my video because I needed to produce a music
video, there were a few problems with locations, as some of the locations
were deemed as inappropriate.
|
January 12th 2015
|
|
Edit music video
|
I needed to capture the footage that I filmed and structure my video
so my production was interesting, effective and had a clear narrative. I used
a few editing techniques such as slow motion and rewinding the footage to
make scenes of my video more effective.
|
January 19th 2015
|
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